How Personal Branding Builds Leadership


Successful leadership has always been a hot topic among the pros, and whilst fads and theories have come and gone, a few practices remain ever relevant. Face to face we can all recognize a great leader, but the rise of social media & globalization has called for great leaders to prove themselves in an increasing number of ways, not least online. With so many different ways to communicate and inspire, anyone who hopes to prove themselves as a great leader must develop one thing: a great personal brand.

Why? Let’s start by looking at some of the well-known qualities of a good leadership.

A great leader: excels at communication, confident, committed, has the ability to inspire; just to name a few. A good leader is a role model; someone you look up to because you believe you can learn something from them or believe they can get you somewhere.

So why do leaders need a strong personal brand?

Leaders need to send a clear message that lets people know exactly who they are, what they do, and what they can do for you. A strong personal brand will project this while building trust, reliability, and understanding.

Your personal brand is the impact of the total experience you have on someone. When you meet new people and talk to your teammates, you think about what you say to them and treat them in a positive manner, right? This is what you want to do across all channels. It is inevitable you will meet people that have formulated opinions of you based off your personal brand (i.e. LinkedIn, Twitter, etc.), so think about the type of message you want to send.

A personal brand creates awareness and builds connections. By showcasing your strengths and accomplishments, you keep others in touch with you. An important component of personal branding is a focus on relationships. Keeping in touch develops good leadership abilities.

With a unified brand, you can help others achieve growth and development. Leaders set examples for those who look up to them. If you want to help your team and others succeed, you need to help them understand that their personal brand is important. Lead by example, and use your personal brand as an asset to help others.

Building a personal brand is essential for furthering your career; there are no shortcuts to building a reputation. Our next myHRcareers workshop will be all about creating an effective personal brand. Make the right steps from the beginning that will help you build a solid foundation for growth.

Get your tickets today and take control of your personal brand!

How to create an effective personal brand
18:00 – 20:00 | 2/07/15